Our Philosophy
At SAP (Surfaces for All Purposes), we thrive to enrich the lives of our clients by transforming their dreams to reality. Our team of dedicated professionals offer a high-quality luxury finish for your projects that drastically improve the appearance of your commercial and/or residential space. SAP is always prepared to assist clients from the very first step of the planning process to the implementation of their surfacing goals. SAP offers a wide range of services including, but not limited to, project consultation, design, sales, installation, and after-sales services. We believe our customers deserve the best, as such, we delegate teams of respective subject experts to all the various aspects of the process to ensure optimal and ideal project completion.
Our History
SAP (Surfaces for All Purposes) takes pride in bringing together products from major global companies which deliver cutting-edge quality and technology in surfacing. Our members consist of professional designers, engineers, and a highly-trained execution team dedicated to the perfection of our surfaces and services. These surfaces are used for interior and exterior surfacing applications in residential spaces, schools, hospitals, athletic centers, hotels, etc. Our diverse group of products give our clients a chance to select their preferred surface from a vast array of options, or customize their surface according to their needs. We are a well-established luxury renovation team in Toronto and have been in the business for over 10 years and excel in creating return clients. We also received overwhelmingly positive testimonials from all of our clients. When you decide to work with us, you'll have peace of mind knowing you’ll be working with a team of professionals whose only goal is to deliver the ultimate customer service experience.
Your core team members
Payam Tavassoli
Executive Director
He is a creative strategist with over 20 years of experience in logistics, project management and business development. He tackles difficult challenges to gain optimal results while fulfilling customer needs. He has experience managing and delivering complex projects in various fields including residential and commercial renovations. His ability to see the end-to-end process including product availability, manpower requirements, and the related risk associated with all aspects of project delivery while focusing on customer requirements, makes him a valuable leader and the go-to person for team members and their respective clients. He is especially talented in resolving conflicts between various stakeholders with customer satisfaction as the utmost priority. He understands the need to motivate his fellow teammates in building an optimal customer care environment. In his off-time, you can find him spending time with his family, binging his favourite TV shows, and participating in friendly squash tournaments.
Mehrdad Fereidooni
Product Development & Sourcing Director
With over 7 years of experience in product procurement, Mehrdad applies his extensive research capabilities into finding effective product solutions. He has exceptional ability to leverage interpersonal skills to establish rapport and develop relationships with all key stakeholders from vendors through to end consumers. He has a keen eye for new trends in surfacing and always looks for new products to enhance existing product categories. His understanding of the industry and competitive market combined with his resourcefulness brings substantial value to the customer by providing additional options when it comes to product offering. Over the Summer, you can find him on various soccer fields throughout the city and during the Winter, snowboarding with graceful mastery in resorts around the world.
Arya Fereidooni
Multimedia & Communications Director
With over 2 years of experience in customer care relations, Arya uses his attentiveness and strong communication skills to accurately convey information between the customer and execution team, thereby ensuring a flawless outcome. He constantly applies his visualization skills to understand each of our client’s requirements and works alongside clients to explore a customized plan towards successful project implementation. In addition, Arya’s passion for communication has made him an invaluable member of SAP’s multimedia team. When he is not working with clients or contributing his thoughts on design and execution plans, he can be found seated in front of his piano playing musical masterpieces for his nephew and niece.
Paya Tavassoli
Project Coordinator & Technical Advisor
He has over 10 years of experience in fine woodworking, hand-crafted furniture, and construction, giving him invaluable insight into the importance of attention to detail during the execution of projects. Paya’s passion for fine art makes him a valuable member of the execution team who can oversee the implementation of projects effectively. His keen eye for detail and his perfectionist attitude enables him to deliver every project with the utmost quality and precision. He is self-motivated in managing and implementing projects in a timely manner. Outside of work, he is a wine enthusiast, avid reader of historical literature, and watch connoisseur, well known amongst his friends and associates for his innate love of micro-mechanical watch engineering.
Mohammad Farahani
Project Manager & Site Supervisor
With more than 15 years of hands on experience in construction and renovation, Moe has mastered techniques which enable him to deliver his projects with the utmost precision and elegance. Moe has extensive expertise in residential and commercial refurbishing and luxury remodeling. He utilizes his creative problem solving techniques to overcome all obstacles throughout project execution. His ability to visualize and solve complex tasks enables him to offer feasible options for project optimization. In his spare time, Moe enjoys fishing, boating, and cooking and preparing world class feasts for his friends and family.